The Florida Orange Juice commercials, which began airing in early February, highlight the beverage’s enduring popularity. The 15-second spots emphasize the natural qualities of what is referred to as “America’s favorite juice.” The campaign stresses that Florida Orange Juice, dubbed the Original Wellness Drink, does not require any alterations due to its inherent nutrients and health benefits.
For those interested in viewing these commercials, they will be showcased during the upcoming Florida Citrus Commission Meeting on Wednesday, March 26 at 9:00 a.m. EST. Details about attending the meeting virtually or by phone are available on the commission’s website.
In related news, there is optimism within the Florida citrus industry amid ongoing legislative sessions. State leaders have shown support for efforts against citrus greening and initiatives to plant more greening-tolerant trees. Additionally, a recent USDA Citrus Crop Forecast reported a slight increase in projected orange boxes as of March 11.
Steve Johnson, Chairman of the Florida Citrus Commission and owner of Johnson Harvesting, Inc., expressed confidence in both the commercials and the industry’s resilience. He stated: “They’re just themselves, and they’re always ready to perform when it counts.” Johnson praised Florida citrus growers as being unique like their product and highlighted ongoing advocacy efforts with partners such as Florida Citrus Mutual for revitalizing the state’s citrus industry.
