Destiny Neves has been appointed as the new Regional Director for Volusia County by the Florida Restaurant & Lodging Association (FRLA). Neves brings over ten years of experience in the hospitality sector, including roles in sales, client relations, and event coordination.
Before joining FRLA, Neves worked as Sales Manager at Hilton Daytona Beach Oceanfront Resort. In this role, she surpassed revenue targets and established partnerships with organizations from government, education, social, and corporate sectors. Her previous experience also includes positions at The Plaza Resort and Spa, Perry’s Ocean Edge Resort, and the Daytona Beach Resort & Conference Center.
Neves has also contributed to the local hospitality industry through her involvement with the Lodging & Hospitality Association of Volusia County. There, she supported the Board of Directors and assisted in organizing key events for members.
Carol Dover, President & CEO of FRLA, said: “Destiny’s track record of leadership, relationship building, and results in Volusia County makes her an outstanding addition to our team. Her insight into the needs of hoteliers, restaurateurs, and hospitality suppliers will be a tremendous benefit to our members and the local hospitality industry.”
In her new position at FRLA, Neves will advocate for members in Volusia County by supporting initiatives focused on growth and workforce development within the hospitality sector.
FRLA is a non-profit trade association representing more than 10,000 members across Florida’s hospitality industry. The organization was founded in 1946 as the Florida Restaurant Association before merging with the Florida Hotel and Motel Association in 2006. Its mission includes advocacy for legislative interests of its members and providing training programs such as Safe Staff through its subsidiary RCS Training. The FRLA Educational Foundation supports career-building high school programs throughout Florida.
For more information about membership opportunities with FRLA, visit https://frla.org/.
