Florida recorded 34.4 million visitors in the second quarter of 2025, surpassing previous records for the same period. Governor Ron DeSantis said, “Florida continues to lead the way as the nation’s top travel destination. People from all over the world come to the Free State of Florida to take advantage of our top-tier attractions, great weather, and our commitment to public safety. Today’s record numbers are a testament to the work we’ve done to make Florida the most appealing state to visit in the nation.”
The majority of visitors were domestic travelers, making up 91.5% of total visitation with 31.5 million Americans visiting during this time. International visits also saw an increase, with overseas visitation rising by 11.4% compared to the second quarter of 2024, reaching 2.3 million travelers. Canadian visitors accounted for an additional 640,000.
Bryan Griffin, President and CEO of VISIT FLORIDA, stated, “Florida’s tourism industry is strong thanks to strong state leadership under Governor DeSantis as a top destination for families. We are committed to keeping Florida the destination of choice for visitors from across the country and around the world as we promote our world-class amenities, unique natural and historical sites, and family-oriented opportunities.”
Other key data from VISIT FLORIDA indicate that Florida’s commercial airports handled 28.6 million enplanements during this period. Airports in Punta Gorda and St. Petersburg-Clearwater experienced significant growth in passenger numbers at 22.5% and 14%, respectively. The demand for hotel rooms in Florida increased by 1.2%. The domestic air versus non-air travel ratio was reported at approximately 37.7% air and 62.3% non-air.
State officials noted that these results reflect ongoing efforts to maintain a safe environment for tourists and sustain Florida’s appeal as a travel destination.
