Floridians for Lawsuit Reform says billboard attorneys turned lawsuits into business model

David Santiago, CEO of Floridians for Lawsuit Reform
David Santiago, CEO of Floridians for Lawsuit Reform
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Floridians for Lawsuit Reform has announced that recent legal reforms in Florida have curtailed billboard attorneys’ fee schemes and lawsuit mills, leading to reduced litigation, the return of some insurers, and initial relief for homeowners.

Billboard attorneys developed a business model centered on personal injury lawsuits by heavily advertising to recruit clients. According to Reuters, U.S. law firms spent a record $1.2 billion on legal advertising in 2022, much of it focused on personal injury and liability cases. Floridians for Lawsuit Reform argues that these advertising-driven practices increased litigation volume, enriched trial lawyers, and ultimately drove up costs for consumers.

The impact of excessive litigation extended beyond higher premiums into community life. The National League of Cities reports that local governments have been forced to shut down playgrounds, sledding hills, and swimming pools because liability risks made these facilities financially unsustainable. Floridians for Lawsuit Reform highlighted these examples as proof that unchecked lawsuit abuse affects not just individuals but entire communities by straining city budgets.

Florida lawmakers responded with sweeping legislation designed to curb lawsuit abuse and restore balance to the legal system. According to the Tampa Bay Times, Governor Ron DeSantis signed a tort reform bill in March 2023 that eliminated one-way attorney fees, shortened the statute of limitations for negligence cases, and reduced incentives for mass filings. Early data from state courts shows that new litigation filings have already begun to decline, signaling that reforms are having a measurable impact.

Floridians for Lawsuit Reform is a nonprofit advocacy organization dedicated to reducing lawsuit abuse and advancing civil justice reform in Florida. According to its official mission statement, the group works to lower insurance costs, protect consumers, and prevent trial lawyer practices that harm the state’s economy. The organization collaborates with policymakers, publishes research, and promotes reforms that foster transparency and accountability in the legal system.



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