Tahlia Urbinati Jacobs, a third-generation Realtor in Naples, has been navigating her career with a focus on balance and community involvement. Her journey in real estate began in 2000, after returning from college, where she utilized her marketing background to build a successful career.
A significant turning point for Urbinati Jacobs was an accident that required her to wear a neck brace for nine months and undergo fusion surgery. Reflecting on the experience, she said, “I could have easily been [hurt worse and] or been paralyzed. It opened my eyes and changed how I work.” This incident highlighted the importance of delegating tasks and maintaining downtime. She explained, “Separating my work from my playtime allows me to live life to the fullest but also excel in my career.”
Urbinati Jacobs is among the first group of 20 Realtors to achieve the Florida Realtors Board Certified Professional status. This endorsement recognizes those who have demonstrated leadership, education, and skill-based achievements throughout their careers.
Her team, known as the Naples Collective, consists of herself, her mother, and an assistant who handles paperwork. They prioritize quality service over expanding into a large brokerage. Her mother contributes significantly by generating referrals through her political involvement in real estate at both national and local levels.
Knowledge and integrity are central to Urbinati Jacobs' business philosophy. She remains informed about market trends and property values in Naples' competitive environment. Her marketing strategies include social media presence and 3D Matterport tours for maximum exposure of listings. Additionally, she uses tools like ChatGPT for creative writing to enhance property descriptions.
Urbinati Jacobs' marketing approach has evolved to incorporate financial insights catering to investors and first-time homebuyers concerned about market volatility. By combining social media efforts with open houses and print campaigns, she has expanded her reach beyond luxury markets.
In addition to her professional pursuits, Urbinati Jacobs is actively involved in community service. She organizes hurricane relief efforts and participates in building homes with Habitat for Humanity. “We happen to be in an area that's prone to a lot of hurricanes,” she noted while discussing her relief initiatives.
Her dedication to innovation alongside integrity makes Tahlia Urbinati Jacobs a notable figure within the Naples community as a Florida Realtors Board Certified Professional.