The Florida Attorney General's Office has introduced the Nicotine Dispensing Device Directory, which mandates that retailers remove certain products by March 1. These devices are illegal to sell in Florida as they appeal to minors. Manufacturers face fines of up to $1,000 daily per device if they violate the statute after a product is listed for 60 days. Sellers and distributors also incur a $1,000 penalty per device along with other penalties under Chapter 501 of the Florida Statutes. Retailers have a 60-day window to remove newly added items from their shelves as the directory updates.
Acting Attorney General John Guard stated, "We launched Florida’s Nicotine Dispensing Device Directory to protect children from harmful products and keep harmful products that are appealing to minors off shelves throughout the state. Devices listed on the directory are illegal to sell in Florida, and those who violate the statute face hefty fines."
This initiative follows the passage of HB 1007 by the Florida Legislature in 2024, allowing the Attorney General to create a list of nicotine dispensing devices deemed "attractive to minors" for removal from sale. Over 150 notices have been issued regarding such items.
The criteria for listing devices on the directory include reports of harm, complaints, surveys indicating high usage rates among minors compared to other devices, and design elements making them appealing or easy for minors to use or conceal. Other factors include resemblance to branded food products or logos and marketing strategies targeting minors.
The directory and related notices are accessible at MyFloridaLegal.com/NDD.