Florida's legislative leaders have agreed on a budget plan for the 2025-26 fiscal year, which includes a significant investment in the state's citrus industry. The $115.1 billion budget features nearly $140 million earmarked for citrus, marking an unprecedented increase of $86.5 million over the previous year.
Senate President Ben Albritton was commended for his leadership in securing this funding. Steve Johnson, Chairman of the Florida Citrus Commission, expressed gratitude to policymakers and industry advocates, emphasizing the determination to combat citrus greening and thrive.
Dr. Marisa Zansler from the Florida Department of Citrus (FDOC) highlighted that both public and private investments are essential to plant nearly 4.5 million new orange trees over three years. The replanting model is deemed economically viable with state funding but requires growers' involvement.
The FDOC is also working to maintain the value of 100% orange juice in a competitive market. Their marketing team aims to drive sales by reinforcing its value to consumers who seek quality products at reasonable prices.
Johnson calls on growers to participate in revitalizing the industry, drawing parallels with past generations overcoming challenges. As summer continues, he hopes for favorable weather conditions and a successful harvest next season.
Steve Johnson serves as Chairman of the Florida Citrus Commission and manages Johnson Harvesting, Inc., based in Wauchula, FL.