A recent statewide poll conducted by the Florida Chamber of Commerce shows that local businesses in Florida continue to receive strong support from voters, and trust in business remains high. The survey also highlights ongoing approval for lawsuit abuse reforms passed in 2023, with only 11% of respondents believing those measures went too far. More than three times as many voters expressed a desire for additional efforts to reduce frivolous litigation.
The poll indicates that this sentiment is consistent across different racial, gender, and party lines. Support for further reform comes as Florida’s homeowners and auto insurance markets are stabilizing, with increased private sector competition providing consumers with more choices and helping put downward pressure on rates.
When asked about personal injury trial lawyers who advertise on billboards and television, most voters believe these lawyers are primarily motivated by financial gain rather than protecting people’s rights. According to the poll, "Only 11% of voters polled believe the personal injury trial lawyers who advertise on billboards and television are more interested in protecting the rights of people, while 74% say they are more interested in making money, including 83% of Republicans and 71% of NPA’s."
On the issue of recreational marijuana legalization, support among Florida voters remains below the 60% threshold required for passage. The latest poll found that 55% back legalization, down from a similar effort that received 56% at the ballot box last November. This marks the seventh consecutive Florida Chamber poll showing support falling short despite significant spending by proponents during the 2024 election cycle.
Healthcare affordability was another topic addressed in the survey. The results show broad bipartisan support for extending enhanced premium tax credits that help with healthcare premium costs. "Support was across all demographics and party affiliations, including amongst NPA’s, who want to see these tax credits extended by a more than 4:1 margin," according to the Chamber.
Floridians remain divided over artificial intelligence (AI), with nearly equal numbers holding favorable (37%) and unfavorable (38%) impressions. This division crosses party lines.
Looking ahead to future elections, Republican candidates maintain an advantage among likely voters for the upcoming 2026 general election. Forty-eight percent said they would vote for a Republican candidate compared to forty-one percent supporting a generic Democratic candidate.
Republican voter registration continues to outpace Democrats in Florida. As of July 31, 2025, there were approximately 5.5 million registered Republicans compared to just over 4.1 million Democrats—a difference of more than 1.3 million active voters statewide (https://floridachamber.com/florida-chamber-poll-republicans-lead-voter-registration-by-1-3-million/). Since the last general election in 2022, Republicans have increased their share of active electorate in every county while Democrats have lost ground everywhere.
The Florida Chamber plans to continue its voter education and candidate recruitment initiatives through programs such as the Florida Free Enterprise Fund and related institutes as it prepares for the next election cycle.
The poll was conducted August 13–24, 2025 by Cherry Communications using live telephone interviews with a sample size of six hundred likely voters statewide—216 Democrats, 263 Republicans and 121 others—with a margin of error of plus or minus four percent.